Live Digital Marketing Course

Our live online course shows you to successfully promote your brand using different forms of digital media. Our instructors are industry experts who share with you through live training all the practical aspects of a successful digital marketer through real life examples. All interactive classes.

Live Class: Friday, 08 Jul

Enrolled: 1

Duration: 35 Hours

Offered by: infyni

$412 20% off

$329

About Course

This course is for anybody who wants a comprehensive understanding of marketing in the digital world. As online marketing opens up new ways to connect with customers, digital marketing is fast gaining popularity with marketers as it lets them track performance and return on investment. This course teaches you all the internet marketing techniques including SEO and SEM.

Using live and interactive sessions you will learn from veterans in social media marketing. Meant for anyone and everyone, this course will help you gain leverage in your sales and marketing role, in any industry. What you will take away from this course is useful whether you are an entrepreneur, a start-up, working as a marketer or studying Business.  

Skills You Will Gain

Digital Marketing Marketing Pricing Strategies Marketing Mix Product Strategies Data Collection Analytics Data Analysis Data Visualization (DataViz) Marketing Analytics Marketing Performance Marketing Channel

Course Offerings

  • Instructor-led interactive classes
  • Clarify your doubts during class
  • Access recordings of the class
  • Attend on mobile or tablet
  • Live projects to practice
  • Case studies to learn from
  • Lifetime mentorship support
  • Industry specific curriculum
  • Certificate of Completion
  • Employability Opportunity
  • Topics
  • Instructor
  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing
  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins
  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO
  • Basics of social media marketing
  • Facebook fan page creatinG
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing Pinterest marketing
  • Collecting email addresses
  • Basics of Email Template Structure>
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation
  • Article marketing
  • Social media content
  • Web site and email content
  • Online Promotion
  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy
  • Online money earning strategies
  • Planning a website for Ad sense
  • What is Ad sense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing
  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters
  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising
  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing
  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact
  • List Building techniques
  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign
  • Freelancing website , best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments
  • Whatsapp marketing for business
  • Communicate better using texts, images audio,videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates
  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers
  • Webnar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar
  • Media planning & Optimization
  • Programmatic Media buying
  • Selling & service providers
  • Media buying campaigns & steps
  • 10 Do’s for a successful media campaign
  • How to create your ‘Bribe‘ offer
  • How t create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites
  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them
  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2017 Graphics will rule
  • Graphics are more appealing then text.
  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugins
  • CTA placement & optimization
  • Landing page from third party sites
  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for you tube
  • YouTube Analytics
  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search
  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing, My Account
  • Google Certification Support
  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products

...
Ramesh Godabole
About Instructor

B2B Marketing professional specializing in IT and Technology Marketing. As a Marketing & Communications.Social media marketing specialist with broad experience in all aspects of promoting brand on Facebook, Twitter, LinkedIn, My___, You Tube, Slide Share, FlickR etc...Always interested in migration projects on social media marketing and helping clients in understanding the theme of socializing the social media concept.Have led and trained various aspects of Marketing including: Marketing Strategy and Brandi


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