Live Digital Marketing Course II

In this live and interactive course you will learn everything you need, to pursue a career in Digital Marketing (DM). Taken by instructors from the industry, you will learn both creative and strategic skills to run, track and measure the different tools used in DM.

Live Class: Monday, 11 Jul

Enrolled: 0

Duration: 35 Hours

Offered by: infyni

$137

Enrollment Closed Notify Me

About Course

Digital Marketing is not just about email marketing, SEO, and social media.  It is a complex combination of writing skills, empathy, design esthetics, data analytics and applying machine learning to all of the above. 
This live and interactive course led by expert instructors will walk you through the entire foundation and basics of marketing your brand digitally. Some of the best brands use powerful and evocative strategies to succeed in making their product or service popular. 
You will learn latest trends, challenges and comparisons with traditional models. You will understand how search engines work, and how to optimize your website most effectively. How to market on each channel will be dealt with, alongside assignments and live projects. 

Here are some exceptional skills you will gain that is needed for Digital Marketing: 

  • Ability to do result-driven data analysis
  • Knowledge of idiosyncrasies of paid Social Media advertising
  • Ability to run and analyze email marketing campaigns
  • Ability to implement & measure search engine marketing

Join us for a free trial and decide for yourself.

Skills You Will Gain

Digital Marketing Strategies WordPress Career Opportunities SEO Sitemap Blog Marketing

Course Offerings

  • Instructor-led interactive classes
  • Clarify your doubts during class
  • Access recordings of the class
  • Attend on mobile or tablet
  • Live projects to practice
  • Case studies to learn from
  • Lifetime mentorship support
  • Industry specific curriculum
  • Certificate of Completion
  • Employability Opportunity
  • Topics
  • Instructor
  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing o Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing
  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins
  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management Mobile sites
  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO
  • Basics of social media marketing
  • Facebook fan page creatinG
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation
  • Article marketing
  • Social media content
  • Web site and email content
  • Online Promotion
  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy
  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters
  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact
  • List Building techniques
  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign
  • Freelancing website , best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments
  • Webnar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar
  • How to create your ‘Bribe‘ offer
  • How t create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites
  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them
  • Acquiring stunning landing pages,WordPress themes & plugins
  • CTA placement & optimization
  • Landing page from third party sites
  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products

...
Raj Bakrania
About Instructor

I have extensive experience in the industry both as a leading digital marketing consultant and as a trainer. It includes tactical implementation of campaigns and communication plans across different mediums like social media, SEO, social media advertising, emailers, graphic design & content development. My mission is to teach students to plan & lead digital marketing strategies successfully.


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