Programme Name: Bachelor of Arts (Journalism and Digital Media) (BAJDM), Semester-1
Course Name: Introduction to Journalism and Digital Media
Course Code: BNM021
Welcome to the
comprehensive “Introduction to Journalism and Digital Media” course (BNM021)
designed for students studying a Bachelor's degree in Journalism and Digital
Media (BAJDM) from IGNOU. This semester-long program is structured into
four informative modules, each addressing key aspects of media, journalism,
digital communication, and contemporary issues in the digital landscape.
Module 1: Media and
Communication Processes. In this module, we lay the groundwork for
understanding media and communication processes. Chapter-1 explores the
fundamentals of communication, investigating the transmission and reception of
information. Chapter-2 delves into various communication models, providing
insights into their applications and limitations. Chapter-3 examines the
emergence of digital media and its impact on the modern world, while Chapter-4
analyzes the dynamic relationship between journalism, digital media, and
Module 2: Understanding
Journalism. This module delves into the multifaceted nature of journalism.
Chapter-5 explores the different types of journalism and their roles in
society. Chapter-6 analyzes the intricate relationship between technology,
society, and the Fourth Estate, uncovering the evolving influence of media.
Chapters-7 to 10 scrutinize the Fourth Estate's crucial role in a democratic
society, introduce Mobile Journalism, address tech empowerment, challenges
faced by the press, and explore the implications of Algorithms and AI for
Module 3: Digital
Media and Society. In this module, we explore the dynamic realm of digital
media and its profound influence on society. Chapter-11 analyzes the impact of
digital media and communication on society. Chapter-12 introduces theories of
digital communication, providing a theoretical framework to understand its
complexities. Chapters-13 and 14 delve into participatory culture and the
relationship between social movements and digital media, respectively.
Module 4: Contemporary
Issues of Digital Media. In this module we delve into crucial topics at the
intersection of technology, society, and governance. Chapter-15 examines the
internet's role in marginalization and its impact on vulnerable communities.
Chapter-16 introduces a conceptual framework to understand digital inequality,
analyzing disparities in access and participation. Chapter-17 explores global
communication policies, navigating how nations interact in the digital communication
sphere. Finally, Chapter-18 studies internet governance, examining the
complexities of regulating the ever-expanding digital landscape.
By engaging with these modules, students will develop a holistic understanding of the media system's role and responsibilities in society. Specifically, they will gain enhanced perspectives on various dimensions of digital media within contemporary social systems. Join us in unraveling the complexities and significance of media in today's interconnected world.
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