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Introduction to Journalism and Mass Comm. MJM-20

Completion of this course empowers students to discern the nuances among different media forms, enabling tailored communication approaches across varied media landscapes. Subsequent courses in the program will further deepen knowledge and understanding within these diverse media fields.

Live Course

Live Class: Sunday, 10 Dec

Duration: 10 Hours

Enrolled: 1

Offered by: IGNOU Guidance

Live Course
₹999 50% off

499

About Course

MJM-020, Introduction to Journalism and Mass Communication, offers an insight into the diverse realms of communication, tracing their historical progression, current status, and anticipated future trends. Crafted to foster a foundational comprehension of mass communication, this course delves into media evolution, ownership structures, control dynamics, and marketing strategies.

Course Structure:

The course unfolds in four blocks, encompassing 19 units that explore multifaceted aspects of mass communication.

Block 1: Foundations of Communication

Introduces fundamental communication concepts across four units, elucidating processes, models, theoretical frameworks, and communication research.

Block 2: Historical Evolution of Mass Media

Explores the history, growth, and evolution of mass media through six units, spanning journalism history, print media in India, language journalism, the development of Radio and television, and the emergence of digital media.

Block 3: Ownership and Organisational Structures

Delves into the ownership patterns, organisational structures, and roles of various media entities, including government media organizations, feature and news agencies, educational media, and the Indian film industry.

Block 4: Integrated Marketing Communication

Focuses on integrated marketing communication through units on advertising, public relations, corporate communications, event management, and an overarching understanding of integrated marketing communication. 




Skills You Will Gain

Fundamentals of Communication Models of Communication Communication Research Historical Evolution of Mass Media Journalism History Print Media Language journalism Development of Radio and Television The Emergence of Digital Media Ownership and Organisational Structures of Media Educational media Indian film industry Media Marketing Communication

Course Offerings

  • Instructor Led Live sessions
  • Clarify doubts during session
  • Access Session Recordings
  • Attend on mobile and Tablet
  • Assessments and Competition
  • Direct Messages
  • Feedback from Instructor
  • Full lifetime Resources
  • Certificate of Completion
  • Topics
  • Instructor (1)
  • Communication: Concept and Process
  • Models of Communication
  • Theories of Mass Communication
  • Mass Communication Research: Principles and Process
  • History of Journalism and Mass Communication
  • Print Media in India
  • Language Journalism in India
  • Development of Radio
  • Development of Television
  • Emergence of Digital Media
  • Ownership Patterns of Media (Mass Media)
  • Feature and News Agencies
  • Government Media Organisations
  • Educational Media
  • Indian Film Industry
  • Advertising
  • Public Relations and Corporate Communication
  • Event Management
  • Integrated Marketing Communications

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