infyni

About Course

Digital Marketing is not just about email marketing, SEO, and social media. It is a complex combination of writing skills, empathy, design esthetics, data analytics and applying machine learning to all of the above.
This live and interactive course led by expert instructors will walk you through the entire foundation and basics of marketing your brand digitally. Some of the best brands use powerful and evocative strategies to succeed in making their product or service popular.
You will learn latest trends, challenges and comparisons with traditional models. You will understand how search engines work, and how to optimize your website most effectively. How to market on each channel will be dealt with, alongside assignments and live projects.

Here are some exceptional skills you will gain that is needed for Digital Marketing:

Ability to do result-driven data analysis
Knowledge of idiosyncrasies of paid Social Media advertising
Ability to run and analyze email marketing campaigns
Ability to implement & measure search engine marketing

Join us for a free trial and decide for yourself.

Skills You Will Gain

Digital Marketing Strategies WordPress Career Opportunities SEO Sitemap Blog Marketing

Course Offerings

Instructor-led interactive classes
Clarify your doubts during class
Access recordings of the class
Attend on mobile or tablet
Live projects to practice
Case studies to learn from
Lifetime mentorship support
Industry specific curriculum
Certificate of completion
Employability opportunity

Topics
Instructor (1)

1 Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing o Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional Application
Career opportunities in digital marketing

2 Website Designing with CMS

Basic Information of Websites
Basics of CMS
Use of WordPress CMS?
WordPress Installation
Understanding the Dashboard
SEO specific plugins

3 Optimizing a Web Site for Online Marketing

Web site Concepts
All about Domain names
Choosing a right hosting company and domain
Analyzing the Website
Web site maintenance and management Mobile sites

4 Search Engine Optimization (SEO)

What is SEO
How Different types of Search engines work?
Google Analytics
Search Engine Algorithms and Updates
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies
Off Page Optimization Local SEO Strategies
Reports and SERP Management
CMS SEO Plugins
Benefits of Using ROBOTS.TXT
Advantages of Sitemap
Use of .htaccess file in SEO

5 Social Media Marketing

Basics of social media marketing
Facebook fan page creatinG
Facebook marketing
Facebook Paid advertising
YouTube marketing
Twitter marketing
Google+ marketing
LinkedIn marketing
Pinterest marketing

6 Email Marketing

Collecting email addresses
Basics of Email Template Structure
How to Design Email Templates?
Sending Mails
Email Segmentation

7 Content Marketing

Article marketing
Social media content
Web site and email content
Online Promotion

8 Online Reputation Management

What is Online reputation management
Why business needs online reputation
Focus areas in ORM
ORM strategy

9 Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics in website
Parameters of Google Analytics
Reporting and Analysis
Goals and Funnels
Segmentation and Filters

10 Hashtag Viral Marketing

How to use Hashtags for your business
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on Facebook & Twitter to generate traffic
Track your Hashtag impact
Speed it up- tools to detect hashtag strength
Track your Hashtag impact

11 List Building Techniques

List Building techniques
How to design your squeeze page for maximum conversions
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign

12 Freelancing Techniques

Freelancing website , best practices
Registering on freelancing websites
Applying for online jobs
Micro job sites-application, & posting
Forum promotions Accepting payments

13 Webinar Marketing

Webnar marketing & benefits
Logistics, Direct interaction
Launch feedbacks, webinar platforms
Webinar tools and services
Guidelines to a successful webinar

14 Lead generation

How to create your ‘Bribe‘ offer
How t create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

15 Creating a Blog

Steps to blog marketing success
Create your blog- your business details
Customize your blog – be professional
Posting – Getting the word out
Marketing tools-Using them

16 Landing Page Techniques o Elements of landing page

Acquiring stunning landing pages,WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites

17 Digital Marketing Strategies

How to Start a Digital Marketing Agency
Where do I get my clients form places and areas to look for?
Approach and Strategies to Convert your prospective clients
How to Pitch to your clients, prove Digital Marketing is superior
Target Oriented Marketing Impress with Analytics
Business Extensions with Upsell & Selling multiple products

Raj Bakrania

About Instructor

I have extensive experience in the industry both as a leading digital marketing consultant and as a trainer. It includes tactical implementation of campaigns and communication plans across different mediums like social media, SEO, social media advertising, emailers, graphic design & content development. My mission is to teach students to plan & lead digital marketing strategies successfully.

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Course

Live Digital Marketing for Beginners

$125