Digital Marketing : Don’t Get Left Behind

 As you look for ways to promote your brand, when to say is as important as what to say. Then comes how and where.

The mechanics of marketing has changed. Whatever the product, companies have begun gathering information about the way their customers use their product. If this data is not used to better the customer experience, customers will come and go.

Bombarding customers who signed up, with irrelevant product launches or company updates is a sure way to lose whatever trust you may have earned. How do you enable your organization to move its products into the marketplace swiftly and at the right time?

The onus is on digital marketers to create a campaign that is creative enough to stand out while solving their pain points. With already so much content out there digital marketers are having to learn fast.

Setting up a broadcast schedule that is practical for you while remaining engaged with your customers will be important. How will you know that schedule?

Once you have a captive audience, you will need strategies to convert these prospective clients. You also need to know what trends have changed in digital marketing in these past couple of years.

For instance, offering discounts to acquire customers is not hot anymore. Identify ways to offer value to your customer. Likewise, loyalty programs have become obsolete. Meanwhile, email marketing has risen in status recently, with 91% of survey respondents from State of Email Report by Litmus saying email is a critical channel for the overall success of their company.

Just having a cool website design is not enough, you need to think about a high converting page as well as ad swaps from third-party sites. How do you go about collecting email addresses and what is the right design for your email template?

All this and more are available on infyni’s Complete Guide to Digital Marketing course. Join a trial session for free.

Author: Dr. Anjana Das