Machine Learning and Shah Rukh Khan

This Diwali you can get Shah Rukh Khan to advertise your business. For free.

Cadbury makes this possible. Log in to notjustacadburyad.com and enter details including location or pin code, name of the shop, your name, WhatsApp number, email, and age.

You will receive the promotional video on your WhatsApp within 30 minutes of submitting information, claims to the site.  

It’s a short video starring Shah Rukh that will promote your brand, at no cost. The only catch is you need to be an electronics, footwear, or local grocery store. Cadbury says the initiative was aimed at promoting kiranas or local stores whose businesses suffered during the Covid pandemic. 

It’s a clever use of Machine Learning and Artificial Intelligence on human emotions. The company that created this personalized advertisement, Rephrase.ai made clones of Shah Rukh, combining it with the actor’s voice and facial expressions using generative AI technology.

Three years in the making, Rephrase.ai claims the “Not Just a Cadbury Ad” could be the initial stirrings of a synthetic media revolution and how to use popular brand ambassadors to run hyper-targeted ad content.

Rephrase.ai is looking for Product engineers and Sales personnel to fill very exciting roles in India and US. All the more reason to try infyni’s live, instructor-led courses to see if AI interests you.

                                                                                            Author: Anjana Das