Data may be the lifeblood in any business but it's pretty useless unless you can make sense of it.

Power BI is a collection of cloud-based apps and services that help organizations collate, manage, and analyze data from a variety of sources, through a simple-to-use interface. As a business intelligence tool, what it does is pull data together, processes it, and comes out with intelligible insights by means of compelling and simple charts and graphs. This allows marketing and sales managers to share concise and useful snapshots of what’s happening in their business.

Six reasons Why Power BI is so Important

1. Rich Features: Power BI provides the ability to create intelligent visualizations based on business data, helping you in decision-making processes.

2. Embeddable Attributes: Users can embed BI and analytics with ease so that you can create interactive reports and geo-map visualizations.

3. Key Functionality: Functions like drag and drop help users generate custom-made reports quickly.

4. Superior Accessibility: Power BI is enabled to run through remote apps on a variety of internet platforms and devices including Android, iOS and Window devices.

5. Wide Connectivity: With Power BI, a wide range of data sources like the sales data captured in CRM, financial data from ERP, and Azure Cloud can be accessed in a single easy-to-use application.

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