About Course

MJM-020, Introduction to Journalism and Mass Communication, offers an insight into the diverse realms of communication, tracing their historical progression, current status, and anticipated future trends. Crafted to foster a foundational comprehension of mass communication, this course delves into media evolution, ownership structures, control dynamics, and marketing strategies.

Course Structure:

The course unfolds in four blocks, encompassing 19 units that explore multifaceted aspects of mass communication.

Block 1: Foundations of Communication

Introduces fundamental communication concepts across four units, elucidating processes, models, theoretical frameworks, and communication research.

Block 2: Historical Evolution of Mass Media

Explores the history, growth, and evolution of mass media through six units, spanning journalism history, print media in India, language journalism, the development of Radio and television, and the emergence of digital media.

Block 3: Ownership and Organisational Structures

Delves into the ownership patterns, organisational structures, and roles of various media entities, including government media organizations, feature and news agencies, educational media, and the Indian film industry.

Block 4: Integrated Marketing Communication

Focuses on integrated marketing communication through units on advertising, public relations, corporate communications, event management, and an overarching understanding of integrated marketing communication.